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Earlier this month the Financial Conduct Authority (FCA) published a guidance consultation, GC14/6 Social media and customer communications, regarding the methods used by financial services firms to communicate with their customers. The FCA has taken note of the rising use of social media to promote investment products or services and its concern centres on ensuring that this communication is fair, clear and not misleading. The FCA warns, “that any form of communication (including through social media) is capable of being a financial promotion, depending on whether it includes an invitation or inducement to engage in financial activity.” If a firm… continue reading