23
S
SWOTANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Diversification (negatively correlated with
mainstream markets)
Strong Price Growth
Tangible
Positively correlated with inflation (inflation
hedge)
Inverse supply and demand curve
Opaque market – difficult to establish fair
value
Disjointed market – difficult to access
Price growth depends upon new buyers being
willing to pay premiums
Difficult for the poorly advised amateur
Hard to sell and exit, particularly for amateur
investors
Growing interest worldwide, particularly in
Asia
Supply can only dwindle
Room and scope for new entrants (investment
providers) to enter the market
Buyers could ‘die out’
Unregulated assets which could be subject to
counterfeit or fraud
W
O T
