On the eve of Octopus Choice’s second birthday, Caroline Flagg talks about where inflows are coming from following the launch of its IFISA. She reports that 750 advisers are now using Octopus Choice for themselves and their clients, the comparatively larger size of advised investments, and investor demographics. She then goes into the specific workings of Octopus Choice, how it builds on Octopus Property, an established business providing bridging loans against UK property since 2009, and Octopus’ first lost position.