Engage

48 / 50

Video content
Engage video content enables you to tell a more compelling story
about your company, current offers,management team, investment
philosophy and portfolio companies.
Video is the most engaging marketing tool available – more intermediaries are using video to
consume information than ever before. It’s persuasive, memorable and search engine-friendly. To
date, we have produced over 50 videos on alternative investments – a combination of interview,
talking heads and educational content.
Why video works
√ 80% of people are more likely to take action after watching a video
√ Video builds trust and credibility much more effectively than static content
√ Increase click-through rates by 200-300% in your email marketing
√ Video on a webpage is 53x more likely to appear on the first page of Google
Watch video highlights:
48