Martin Heelam talks about the impressive volume of applications since Assetz Capital’s Innovative Finance ISA (IFISA) launch in December 2017. So far, this has been mostly investor-driven. Heelam expands on why that has been, and why the IFISA is central to products like those offered by the peer-to-peer lender – asset-backed loans to businesses – becoming mainstream investments which advisers routinely consider. He particularly singles out Assetz Capital’s transparency in terms of helping advisers to carry out due diligence.