100 Stories of Growth - Insights from Entrepreneurs

67 66 INSIGHTS FROM ENTREPRENEURS DESTINATION SUCCESS? DESTINATION SUCCESS? The emotional end-game and legacy fulfilment With all of the physical, emotional and intellectual effort that goes into setting up and building a business, there has to be a long-term payoff for entrepreneurs. So, if there is a unified objective that all the entrepreneurs we’ve spoken to on the campaign share, it has to be that amazing feeling of seeing your idea take flight and soar to new heights. It’s the validation and buy-in to their business ideas from their teams and their markets that make the years of graft and stress well worth it. Right across the 100 Stories of Growth campaign and in this research report, company founders have confirmed their unswerving commitment to scaling great businesses. That said, we know that the peaks and troughs that shape these journeys are full of human and emotional capital highs and lows. Periods of intense optimism, followed by spells of self-doubt, fear of failure and intense personal challenges. Such a potentially chequered growth journey logically means keeping the end-game in sight is so vitally important. Otherwise, why would any entrepreneur take to this arduous route in business?